We all know that movie theaters need to make money. That is why concession prices are so high. That is why we see ads before show time. We also know that if a show is advertised to start at 9:50 pm, it usually will not start until about 10:00 pm because of previews. Who doesn't like previews?
But Carmike Cinemas. who own and run the Carmike 12 on the east side, has taken it to a new level. I went to see the 9:50 PM show of Star Trek last night (yes one of my guilty pleasures). The show did not start until 10:15 PM.
Why? Because they ran ads until after 10:00 pm before they even started the previews. When the first preview came up, it was not a preview, it was an...wait for it...ad!
I do not spend good money to sit through almost 15 minutes of ads before the movie even starts. I attempted to contact somebody at Carmike corporate headquarters, but have not had a response. I called the Georgia Theater Company to discuss what they do, and they declined to comment because "we are friendly competitors.".
I did reach the manager of the Beechwood Stadium Cinemas, owned by the Georgia Theater Company, and he said the movies start 8-10 minutes after the scheduled show time because previews, not ads, start at the appointed time?
We should not be held hostage by the owners of any company, but the only way to let them know is to vote with your feet. So I strongly encourage you to give your movie dollars to Beechwood and not the Carmike 12. I know I will not be retuning there anytime soon.