2008-02-19

Middle schoolers compete with seat belt videos and university students compete in public relations

Students from sixth and seventh grades at Coile Middle School are competing with seat belt safety videos they have produced. Safe Kids Athens Area and Athens Chevrolet have sponsored a program in which each of these grade made its own unique video encouraging their peers to "sit, pull, cross, click" to wear seat belts when in the car. Each video is posted in the Safe Kids Athens' groups on YouTube and TeacherTube, and the grade getting the most views will win pizza and a visit from a University of Georgia athlete. Views are being counted between yesterday and Feb. 22.

This vehicle safety public relations campaign is being "driven" by five students from the Grady College of Journalism and Mass Communication at the University of Georgia. They have entered the National Case Study Bateman Competition of the Public Relations Student Society of America, and their client is the Chevrolet's Safe Kids Buckle Up program of Safe Kids Worldwide. (These students are Ashley Beebe, Jarek Beem, Abby Blaylock, Audrey Califf, and Sydney Carroll. And it would look as though they were chosen alphabetically somehow -- I just noticed that.)

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